Video Trends of 2015 – Where are they leading us?
As 2015 draws to an end, lets look back at this years video trends and how they are going to shape the path ahead.
2015 is up and running and we’re feeling the heat we’re not producing enough video. We know it, and it’s coming, but sheesh it’s hard to keep up with all the other mediums and priorities out there. After reviewing this infographic, I am feeling the pressure even more!
Facebook is dropping the velvet rope on live streaming video. Today, the social network that it is giving a select group of US iPhone users the ability to broadcast live from within the Facebook platform.
Not only did Android take the top spot for the most shared video ad of 2015 with its Furever Friends spot, video metrics firm Unruly also named it the most shared brand of the year based on overall social video shares.
Looking to step up your video marketing strategy? We highlight several successful video campaigns and offer some takeaways on what you can learn from them.
Video marketing is more than just making a video. Especially in YouTube there are a few details you need to attend to so that your video marketing efforts can give you optimized results. Video marketers are having to become reluctant wordsmiths now because they actually need to write killer titles, descriptions, and supporting content to make the video pop to the top of the search list. However, it is not so bad because it is all within the wheelhouse of regular internet marketing which is the basis of all video marketing.
2015 survey highlights:
- 96% of B2B organizations are engaged in video content marketing
- 94% of respondents are involved in the decision-making process
- 73% say that video has positively impacted marketing results
- 41% plan to increase spending on video marketing in 2015
- 83% are using video content for website marketing
- 50% are using video content for email marketing
- 75% are optimizing video content for SEO
Using insights from their collection of video clips, music tracks and 47 million images, Shutterstocks annual infographic looks at which searches and styles are on the rise
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