Before we get started, we will contact you over the phone to discuss your needs and what exactly it is that you wish to accomplish with your promotional video. Then, we will ask you to complete a questionnaire.

Once you’ve filled out the questionnaire, we will book a meeting to discuss in-person the concept and details of your promotional video. Our professional script writer will also be present to take necessary notes and get a feel for you and your business.

We will also take into account and make recommendations based on your target audience to ensure your promotional video will be effective and engaging.

After our meeting with you, we will begin to write the script. We work as closely as possible with you to ensure you are satisfied with the script, from beginning to end. It is also important to us that your script is optimized for your content marketing and search engine optimization strategy.

Once the script has been drafted, you will get the opportunity to review and revise your videos script until you are completely satisfied.

Unlike an explainer video, you will have to get to know the script so that once the day comes to shoot your promo video, you will be as prepared for the camera as possible. We will work with you to make sure everything is set to go the day of!

We will also determine if any special effects or props will be needed for your video concept.

Since your promotional video will likely involve an on-location shoot, we will work with you to decide on a great location for your shoot, as well as book a time that permits as much natural lighting as possible.

The location of your video could include your office, the outdoors, or even a special event.

We will also scout your ideal location ahead of time to ensure we will have all of the necessary equipment the day of. It also saves time because we typically make a note of where power outlets are located, the best place to shoot, what kind of lighting is needed, etc.

Behind the scenes, we develop more detailed storyboards for our camera crew, and discuss shots, lighting, and b-roll footage (b-roll being the secondary footage taken apart from the actual interview or scripted shots).

On the video shoot day, we bring all of the standard and necessary equipment for filming, including the lighting, video recording, and audio equipment, which is included in your video package.

However, if there is any other equipment needed that is out of the ordinary, we will rent it well in advance on your shoot and charge market prices.

Our goal is to make this process as smooth as possible, as well as achieve a fantastic final product.

Once we have completed the video shoot, we begin the post-production or video editing phase. We try to work with you as much as possible without spoiling the final reveal.

After everything is put together, we are ready to do the big reveal. At this point, we give you some time to review and offer the opportunity to make any revisions. We truly want you to be 100% satisfied!

Once you are completely satisfied, you will receive your video in an MP4 file as well as a personalized thumbnail for YouTube and other sharing sites.

If you want to go one step further, we can do video stills for your business cards, social media graphic, or even help market your promotional video. To learn more about the marketing packages we will be offering, inquire today!