Content Marketing Video Services

What is a content marketing video?

To answer this, we must first answer, What is content marketing?

The Content Marketing Institute defines content marketing as, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.

A content marketing video is a useful and effective piece of this puzzle.

More and more it is becoming essential for your business to have a content marketing strategy as well as a SEO or search engine optimization strategy.

While your content marketing plan will likely include many forms of content, like blogging, email marketing campaigns, or white papers, videos are also considered shareable content.

In fact, videos are one of the most effective ways to drive consumer traffic to your website, convert leads into profit, and heightens the visibility of your brand across the world.

Why does my business need content marketing videos?

The aim of content marketing is to tell a meaningful story about your brand or business, which could be the story of how you got started, a customer story, or even a product story.

The fact that videos are incredibly easy to digest makes them an ideal platform for offering up your brand experience. Your brand experience is what converts leads into customers. According to Unbounce, if you place a video on your websites landing page page you can boost your conversion rate by 80%.

More conversion = more customers.

In addition to using content marketing videos to boost conversion, these videos can also increase your search engine ranking, especially if combined with a strategic marketing and SEO plan.

Videos also make it easy for you to describe a complicated product or service in a way that makes sense to your audience.

The difference between an explainer or promotional video and a content marketing video is that, ideally, you will eventually have several content marketing videos to enhance your businesss blog, your social media channels, and your video marketing channels.

Content marketing videos could be an ongoing series of tutorials, an educational series, an FAQ session, or even live customer testimonials or case studies.

The possibilities are truly endless.

At Torch7, our aim is to provide businesses who don’t necessarily have the budget of a massive corporation with access to great marketing videos.

Who will see my content marketing videos?

For each content marketing video that you create, you can essentially have a different marketing purpose for each one. This will determine who sees a specific video.

A couple of examples are::

Using video to attract and inform a specific audience interested in gated content you have (perhaps a white paper or other educational resource).

Using video in a gated email marketing campaign (perhaps a 30-day bootcamp or other virtual workshop).

Using video as an educational resource on an external site (like a resource centre).

Note: Gated content is content that you typically have to sign up for in order to receive the information.

All of these are examples of using video to entice new visitors to your website, and hopefully get them to subscribe to your marketing campaign.

According to Brainshark, the inclusion of video provides a 20 percent boost in open rates as well as higher click-through rates, which means more people opening your emails, and ideally, more subscribers or visitors.

What is the process for creating a content marketing video?

Depending on your content marketing strategy, the type of content marketing video we create for you may differ. We will work with you to determine what type of content marketing video will be best for your business.

Step One Make a Plan
Before we start any video project, we contact you by phone to get a brief overview of your specific needs and what you hope to accomplish.

We will then get you to complete a detailed questionnaire that will help us gather more information about you and your business.

After that, we will meet with you in person to further discuss your needs and unique marketing plan. At this point, we will determine your target audience and other important factors that will guide us.

Our aim is to work as closely with you as possible to ensure complete satisfaction.
Step Two Create a Script
Once we’ve developed a strategy for your content marketing video, we will draft a script. A script is the foundation of any video. We have a professional script writer who works with us to create content and SEO rich video scripts.

After the script is done, we will give you time to review and revise if necessary.
Step Three Book a Shoot
Your content marketing video could very well include an on-location shoot. We will work with you to decide on a concept and an ideal location for your shoot.

We like to book your video shoot to utilize as much natural light as possible, so we always scout a location ahead of time. This also saves stress on the day of because we can make note of where power outlets are located, the best places to shoot, and what kind of equipment is needed.
Step Four Record your Video
Behind the scenes, we develop more detailed storyboards for our camera crew, and discuss shots, lighting, and b-roll footage (b-roll being the secondary footage taken apart from the actual interview or scripted shots).

On the video shoot day, we bring all of the standard and necessary equipment for filming, including the lighting, video recording, and audio equipment, which is included in your video package.

However, if there is any other equipment needed that is out of the ordinary, we will rent it well in advance on your shoot and charge market prices.

Our goal is to make this process as smooth as possible, as well as achieve a fantastic final product.
Step Five Post Production
Once we have completed the video shoot, we begin the post-production or video editing phase. We try to work with you as much as possible without spoiling the final reveal.
Step Six Deliver your Video
After everything is put together, we are ready to do the big reveal. At this point, we give you some time to review and offer the opportunity to make any revisions. We truly want you to be 100% satisfied!

Once you are completely satisfied, you will receive your video in an MP4 file as well as a personalized thumbnail for YouTube and other sharing sites.

If you want to go one step further, we can do video stills for your business cards, social media graphic, or even help market your promotional video.Â To learn more about the marketing packages we will be offering, inquire today!

How much does it cost to create an explainer video?

At Torch7, we can create a unique content marketing video for your business

This includes the following features:

A consultation with video director
Professional script writing
A complete video shoot, including all standard equipment (additional equipment is an additional cost)
Professional voice-over and audio soundtack
Expert post-production and video editing
An MP4 version of your video/audio

What software do you typically use?

We use a wide range of professional and creative software, here are just a few that we use:

Adobe Premier
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adobe Audition
Adobe Lightroom
Adobe Speed Grade

Video Portfolio

Check out a few examples of explainer videos that we’ve done for our happy customers below.

Content Marketing Video Services

What is a content marketing video?

Why does my business need content marketing videos?

Who will see my content marketing videos?

A couple of examples are::

What is the process for creating a content marketing video?

Step One Make a Plan

Step Two Create a Script

Step Three Book a Shoot

Step Four Record your Video

Step Five Post Production

Step Six Deliver your Video

How much does it cost to create an explainer video?

What software do you typically use?

Video Portfolio

On-Core Animated Logo

Kids Camp Video Promotion

Trade Fair Promotion Advt.