The aim of content marketing is to tell a meaningful story about your brand or business, which could be the story of how you got started, a customer story, or even a product story.
The fact that videos are incredibly easy to digest makes them an ideal platform for offering up your brand experience. Your brand experience is what converts leads into customers. According to Unbounce, if you place a video on your websites landing page page you can boost your conversion rate by 80%.
More conversion = more customers.
In addition to using content marketing videos to boost conversion, these videos can also increase your search engine ranking, especially if combined with a strategic marketing and SEO plan.
Videos also make it easy for you to describe a complicated product or service in a way that makes sense to your audience.
The difference between an explainer or promotional video and a content marketing video is that, ideally, you will eventually have several content marketing videos to enhance your businesss blog, your social media channels, and your video marketing channels.
Content marketing videos could be an ongoing series of tutorials, an educational series, an FAQ session, or even live customer testimonials or case studies.
The possibilities are truly endless.
At Torch7, our aim is to provide businesses who don’t necessarily have the budget of a massive corporation with access to great marketing videos.